Marketing & Strategic Planning
Develop Your Strategic Marketing Plan, Now & Grow
You can get along without a strategic marketing plan. But why waste time and
valuable resources when you could carve out a distinct position in a crowded
and confusing marketplace?
Successful marketing is knowing the ins and outs of your target audience,
building and delivering products and services customers want, writing crystal
clear messages and developing great creative to promote your brand. All of this
comes from having a top-notch strategic marketing plan that helps keep your
organization on target.
We will work with you and your team -- build on your ideas, your success and
your objectives to write a marketing plan that will really move your company.
Getting To Know You: During our first formal meeting (generally these
meetings are 2-3 hours) we spend time with you and your team learning about
your company or organization. We listen to you. Discover your areas of
particular concern or concentration. We also collect as much of your current and
past marketing and communications efforts as possible -- research, advertising,
annual reports, newsletters, brochures and more.
Strategy Session: At our second meeting we work with your team and any
critical stakeholders. During this brainstorming session we set actionable goals
and discuss strategies and tactics for accomplishing those goals within an
agreeable timetable.
Research and Planning: During this phase KP&M, Inc reviews the strategy
session ideas, your materials, our research and more. We develop strategies
and tactics that best accomplish your goals and put it together in an
action-oriented plan. We'll also suggest priorities and timelines you can use to
assign tasks to your team and to track your progress.
Draft Review: We will come back together approximately six weeks after our
strategy session to review the draft of your strategic marketing plan. We may
have additional questions for you and your team. We'll ask you to critically
analyze the plan and we'll work together to refine it.
Final: Once we review the draft with you, we complete any outstanding work on
your plan and present it to you and your team/organization. (The period of time
between the draft review and the final plan is generally a few weeks -- it depends
on the components of your plan.) Then you can put the plan to work. And you
can count on us to help with any follow up questions you have as you work
through the plan.
Develop Your Strategic Marketing Plan, Now & Grow
You can get along without a strategic marketing plan. But why waste time and
valuable resources when you could carve out a distinct position in a crowded
and confusing marketplace?
Successful marketing is knowing the ins and outs of your target audience,
building and delivering products and services customers want, writing crystal
clear messages and developing great creative to promote your brand. All of this
comes from having a top-notch strategic marketing plan that helps keep your
organization on target.
We will work with you and your team -- build on your ideas, your success and
your objectives to write a marketing plan that will really move your company.
Getting To Know You: During our first formal meeting (generally these
meetings are 2-3 hours) we spend time with you and your team learning about
your company or organization. We listen to you. Discover your areas of
particular concern or concentration. We also collect as much of your current and
past marketing and communications efforts as possible -- research, advertising,
annual reports, newsletters, brochures and more.
Strategy Session: At our second meeting we work with your team and any
critical stakeholders. During this brainstorming session we set actionable goals
and discuss strategies and tactics for accomplishing those goals within an
agreeable timetable.
Research and Planning: During this phase KP&M, Inc reviews the strategy
session ideas, your materials, our research and more. We develop strategies
and tactics that best accomplish your goals and put it together in an
action-oriented plan. We'll also suggest priorities and timelines you can use to
assign tasks to your team and to track your progress.
Draft Review: We will come back together approximately six weeks after our
strategy session to review the draft of your strategic marketing plan. We may
have additional questions for you and your team. We'll ask you to critically
analyze the plan and we'll work together to refine it.
Final: Once we review the draft with you, we complete any outstanding work on
your plan and present it to you and your team/organization. (The period of time
between the draft review and the final plan is generally a few weeks -- it depends
on the components of your plan.) Then you can put the plan to work. And you
can count on us to help with any follow up questions you have as you work
through the plan.
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