Profile
For some business owners, developing a marketing or branding strategy may seem like an option
reserved only for companies with a large marketing staff and even larger budget. One of the most
significant benefits that Kreative Planning & Marketing, Inc. brings to each project is first-hand experience
working successfully with some of the best known brands in the world.
For 15 years, KP&M, Inc. founder Elyshia Carr, MBA, worked closely with hundreds of product launches
for both business and consumer audiences. Through her efforts, Carr was able to help secure and
maintain the top position among marketing channel partners worldwide.
During their careers, the team from KP&M, Inc. has worked for or directly with many leading brands to
develop advertising, marketing, promotion, and sales strategies. These efforts have targeted a variety of
business-to-business and consumer groups across nearly every communications medium.
Examples of our experience include the following areas:
· Strategic Marketing (Concept, Implementation, Measurement)
· Advertising (Print, Television, & Online Campaigns)
· Merchandising & Category Management
· Product Management (including new product development)
· Product and Corporate Branding
· Direct Response (Catalogs, Solo Mailers)
· Customer Acquisition & Retention
· Inventory Management & Fulfillment Operations
President / CEO
Bio: Elyshia Carr, MBA, is the founder of Kreative Planning & Marketing, Inc. - a strategic marketing
consulting, coaching and event planning management firm with over 15 years of expertise and
experience. Kreative Planning & Marketing, Inc. is a company providing innovative marketing concepts
and solutions to Fortune 1000 companies. She earned her BS at Albany State University and her MBA at
Strayer University, both in Marketing and is currently working on her PhD. in Marketing and Business
Strategy. Elyshia has worked with companies such as Wachovia Bank, Hallmark Cards, and Habitat for
Humanity/Koinoina Partners, Inc. and consulted other major Fortune 1000 companies. She serves on
many boards and committees throughout the Charlotte metro area. She is a contributing writer for
various magazines. Elyshia also speaks to various organizations on Marketing and Leadership through
speaking engagements, workshops and private consulting sessions.
Elyshia's main research focus is marketing, business strategy and leadership development with much
emphasis in women and minority business development globally. Look for her book coming soon on
Marketing Strategies.
Elyshia Carr Who?....Smart, Knowledgeable, Determined and Results Driven!

