Kreative Marketing Workshops™
Turn your brain on, get creative and build your marketing know-how. We offer real-
world, interactive workshops that will help you power through problems, think big,
strengthen strategies and fix your marketing.
Lean Marketing Workshops™
Product Management and Marketing Competency Assessments
CREATED FOR THE BEST PRODUCT MANAGERS and MARKETING MANAGERS
With limited financial resources, organizations cannot afford to have the wrong
people in the wrong jobs. Moreover, poorly defined jobs or roles may lead to a
diffusion of responsibility and accountability. Your challenge is to make sure that
you can determine whether or not an employee or job candidate has the right skills,
experiences, and personal characteristics to carry out these important jobs in the
product management and marketing areas. How then do you assess the
competencies and skills of those in your organization who are assigned to jobs in
product management and/or marketing, and put in place real professional
development plans and programs for your product managers?
The answer is simple. KP&M, Inc. understands exactly what product managers and
marketing managers need to do. We can determine whether your current staff or
future hires have what it takes to do those jobs. We can also help you formulate a
program to coach and develop those employees so that they may achieve their full
potential.
Marketing Strategy Workshop
How do marketers define new strategies for their products or marketing programs?
Generally, they brainstorm, collect customer insights, study the competition, and
collaborate with team members. The resulting strategies often do not consider the
mission or vision of the organization, its capabilities, and frequently does not
consider the current state of the market, the performance of their products, or the
marketing programs which support those programs - which should serve as a
benchmark from which to select future options and opportunities. The outcomes
may not achieve the desired level of competitive advantage. Therefore, an easy to
understand method and process needs to be understood and practiced in order to
maximize the chances that marketing plans and programs achieve competitive
market success.
This workshop puts strategic market planning into focus by clearly describing and
demonstrating how strategies are derived and put into action. It uses a simple
planning approach by helping participants understand the current state of their
marketing efforts within the marketing mix (products and product portfolios, pricing,
promotional activities, channels, designs & styles, etc.), clarifying the mission and
vision of their organization, and in synthesizing the derived data such that the
resulting opportunities can be analyzed and considered to beat the competition and
win greater market share.
The 6 P's: The Building Blocks of Marketing
Marketing is more than just advertising or promotion. The six P's of marketing are
the updated version of the tried-and-true 4 P's.
Product - What should or shouldn't you offer? What is your real product?
People - Who uses your product? What do they care about?
Price - Can people afford your product or service? How do they value it?
Place - How do people get to your product? Where is it distributed? How is it
delivered?
Production - Can you do what you promise? Can you meet demand? Is your
production flexible enough to meet changing needs?
Promotion - How do you let people know what you have? How well does your
promotion work?
At this workshop, you'll learn about each of the 6 P's in detail and walk away with a
solid understanding of the foundations of marketing strategy and how the pieces fit
together.
Build Your Brand
Good marketing is not just selling. Good marketing is communicating and layering
messages via public relations, advertising, web, point of purchase, delivery and
more -- all of which reinforce your brand in the mind of your potential customers.
Branding differentiates you from your competition and allows you to pre-sell to your
prospects before they even get to the point of purchase.
Whatever your business, your entire organization should be focused on building
your brand. This workshop will help you better understand the power of branding
and how to think about your business like a brand.
Fundamentals of Marketing: Building Actionable Marketing Plans
This class brings marketing concepts in today's dynamic, competitive and
segmented business environment into clear focus by relating these concepts to the
tools and techniques you need to create usable, implementable marketing
strategies, plans and programs. This class contains many interactive, team oriented
exercises to reinforce key points. You can take the information back to your job and
use it to modify your marketing strategies and plans as market conditions change.
A variety of in activities will reinforce key learning goals, offering an energetic focus
on product/service introduction and life cycle line extensions and derivatives.
Moreover, you'll learn how to work effectively with the Sales organization, Channels,
Customer Service, and other business functions that help you carry out your
marketing strategies.
The Marketing Audit™
An audit doesn't sound like much fun, but this one will pay off. An audit takes you
through a step-by-step evaluation of your marketing efforts. Find out what's
working, what's not, where you could save money and what changes could get your
better results. Too many people go on doing the same thing month after month,
year after year - and wonder why they don't get results. Invest a little time, and you
could uncover a wealth of opportunities. This hands-on workshop gives you the
basics, and includes follow up consulting from experts to give you helpful guidance.
Call For Rates (1 or 2 Day Workshops Available) (Prices vary in each city)
Turn your brain on, get creative and build your marketing know-how. We offer real-
world, interactive workshops that will help you power through problems, think big,
strengthen strategies and fix your marketing.
Lean Marketing Workshops™
Product Management and Marketing Competency Assessments
CREATED FOR THE BEST PRODUCT MANAGERS and MARKETING MANAGERS
With limited financial resources, organizations cannot afford to have the wrong
people in the wrong jobs. Moreover, poorly defined jobs or roles may lead to a
diffusion of responsibility and accountability. Your challenge is to make sure that
you can determine whether or not an employee or job candidate has the right skills,
experiences, and personal characteristics to carry out these important jobs in the
product management and marketing areas. How then do you assess the
competencies and skills of those in your organization who are assigned to jobs in
product management and/or marketing, and put in place real professional
development plans and programs for your product managers?
The answer is simple. KP&M, Inc. understands exactly what product managers and
marketing managers need to do. We can determine whether your current staff or
future hires have what it takes to do those jobs. We can also help you formulate a
program to coach and develop those employees so that they may achieve their full
potential.
Marketing Strategy Workshop
How do marketers define new strategies for their products or marketing programs?
Generally, they brainstorm, collect customer insights, study the competition, and
collaborate with team members. The resulting strategies often do not consider the
mission or vision of the organization, its capabilities, and frequently does not
consider the current state of the market, the performance of their products, or the
marketing programs which support those programs - which should serve as a
benchmark from which to select future options and opportunities. The outcomes
may not achieve the desired level of competitive advantage. Therefore, an easy to
understand method and process needs to be understood and practiced in order to
maximize the chances that marketing plans and programs achieve competitive
market success.
This workshop puts strategic market planning into focus by clearly describing and
demonstrating how strategies are derived and put into action. It uses a simple
planning approach by helping participants understand the current state of their
marketing efforts within the marketing mix (products and product portfolios, pricing,
promotional activities, channels, designs & styles, etc.), clarifying the mission and
vision of their organization, and in synthesizing the derived data such that the
resulting opportunities can be analyzed and considered to beat the competition and
win greater market share.
The 6 P's: The Building Blocks of Marketing
Marketing is more than just advertising or promotion. The six P's of marketing are
the updated version of the tried-and-true 4 P's.
Product - What should or shouldn't you offer? What is your real product?
People - Who uses your product? What do they care about?
Price - Can people afford your product or service? How do they value it?
Place - How do people get to your product? Where is it distributed? How is it
delivered?
Production - Can you do what you promise? Can you meet demand? Is your
production flexible enough to meet changing needs?
Promotion - How do you let people know what you have? How well does your
promotion work?
At this workshop, you'll learn about each of the 6 P's in detail and walk away with a
solid understanding of the foundations of marketing strategy and how the pieces fit
together.
Build Your Brand
Good marketing is not just selling. Good marketing is communicating and layering
messages via public relations, advertising, web, point of purchase, delivery and
more -- all of which reinforce your brand in the mind of your potential customers.
Branding differentiates you from your competition and allows you to pre-sell to your
prospects before they even get to the point of purchase.
Whatever your business, your entire organization should be focused on building
your brand. This workshop will help you better understand the power of branding
and how to think about your business like a brand.
Fundamentals of Marketing: Building Actionable Marketing Plans
This class brings marketing concepts in today's dynamic, competitive and
segmented business environment into clear focus by relating these concepts to the
tools and techniques you need to create usable, implementable marketing
strategies, plans and programs. This class contains many interactive, team oriented
exercises to reinforce key points. You can take the information back to your job and
use it to modify your marketing strategies and plans as market conditions change.
A variety of in activities will reinforce key learning goals, offering an energetic focus
on product/service introduction and life cycle line extensions and derivatives.
Moreover, you'll learn how to work effectively with the Sales organization, Channels,
Customer Service, and other business functions that help you carry out your
marketing strategies.
The Marketing Audit™
An audit doesn't sound like much fun, but this one will pay off. An audit takes you
through a step-by-step evaluation of your marketing efforts. Find out what's
working, what's not, where you could save money and what changes could get your
better results. Too many people go on doing the same thing month after month,
year after year - and wonder why they don't get results. Invest a little time, and you
could uncover a wealth of opportunities. This hands-on workshop gives you the
basics, and includes follow up consulting from experts to give you helpful guidance.
Call For Rates (1 or 2 Day Workshops Available) (Prices vary in each city)
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| Sign Up Today for Kreative Marketing Boot Camp $149 per month ($250 value) 8-Weeks of Marketing Fun You Will Receive: 2 Hour Consultation (Phone/email) KMBC Workhops Coming to a City Near You! More Information |
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