Kreative Marketing Workshops™
Turn your brain on, get creative and build your marketing know-how. We offer real-world,
interactive workshops that will help you power through problems, think big, strengthen
strategies and fix your marketing.
Lean Marketing Workshops™
Product Management and Marketing Competency Assessments
CREATED FOR THE BEST PRODUCT MANAGERS and MARKETING MANAGERS
With limited financial resources, organizations cannot afford to have the wrong people in the
wrong jobs. Moreover, poorly defined jobs or roles may lead to a diffusion of responsibility
and accountability. Your challenge is to make sure that you can determine whether or not an
employee or job candidate has the right skills, experiences, and personal characteristics to
carry out these important jobs in the product management and marketing areas. How then do
you assess the competencies and skills of those in your organization who are assigned to
jobs in product management and/or marketing, and put in place real professional
development plans and programs for your product managers?
The answer is simple. KP&M, Inc. understands exactly what product managers and marketing
managers need to do. We can determine whether your current staff or future hires have what
it takes to do those jobs. We can also help you formulate a program to coach and develop
those employees so that they may achieve their full potential.
Marketing Strategy Workshop
How do marketers define new strategies for their products or marketing programs? Generally,
they brainstorm, collect customer insights, study the competition, and collaborate with team
members. The resulting strategies often do not consider the mission or vision of the
organization, its capabilities, and frequently does not consider the current state of the
market, the performance of their products, or the marketing programs which support those
programs - which should serve as a benchmark from which to select future options and
opportunities. The outcomes may not achieve the desired level of competitive advantage.
Therefore, an easy to understand method and process needs to be understood and
practiced in order to maximize the chances that marketing plans and programs achieve
competitive market success.
This workshop puts strategic market planning into focus by clearly describing and
demonstrating how strategies are derived and put into action. It uses a simple planning
approach by helping participants understand the current state of their marketing efforts within
the marketing mix (products and product portfolios, pricing, promotional activities, channels,
designs & styles, etc.), clarifying the mission and vision of their organization, and in
synthesizing the derived data such that the resulting opportunities can be analyzed and
considered to beat the competition and win greater market share.
The 6 P's: The Building Blocks of Marketing
Marketing is more than just advertising or promotion. The six P's of marketing are the
updated version of the tried-and-true 4 P's.
Product - What should or shouldn't you offer? What is your real product?
People - Who uses your product? What do they care about?
Price - Can people afford your product or service? How do they value it?
Place - How do people get to your product? Where is it distributed? How is it delivered?
Production - Can you do what you promise? Can you meet demand? Is your production
flexible enough to meet changing needs?
Promotion - How do you let people know what you have? How well does your promotion
work?
At this workshop, you'll learn about each of the 6 P's in detail and walk away with a solid
understanding of the foundations of marketing strategy and how the pieces fit together.
Build Your Brand
Good marketing is not just selling. Good marketing is communicating and layering messages
via public relations, advertising, web, point of purchase, delivery and more -- all of which
reinforce your brand in the mind of your potential customers. Branding differentiates you from
your competition and allows you to pre-sell to your prospects before they even get to the
point of purchase.
Whatever your business, your entire organization should be focused on building your brand.
This workshop will help you better understand the power of branding and how to think about
your business like a brand.
Fundamentals of Marketing: Building Actionable Marketing Plans
This class brings marketing concepts in today's dynamic, competitive and segmented
business environment into clear focus by relating these concepts to the tools and techniques
you need to create usable, implementable marketing strategies, plans and programs. This
class contains many interactive, team oriented exercises to reinforce key points. You can
take the information back to your job and use it to modify your marketing strategies and plans
as market conditions change. A variety of in activities will reinforce key learning goals,
offering an energetic focus on product/service introduction and life cycle line extensions and
derivatives. Moreover, you'll learn how to work effectively with the Sales organization,
Channels, Customer Service, and other business functions that help you carry out your
marketing strategies.
The Marketing Audit™
An audit doesn't sound like much fun, but this one will pay off. An audit takes you through a
step-by-step evaluation of your marketing efforts. Find out what's working, what's not, where
you could save money and what changes could get your better results. Too many people go
on doing the same thing month after month, year after year - and wonder why they don't get
results. Invest a little time, and you could uncover a wealth of opportunities. This hands-on
workshop gives you the basics, and includes follow up consulting from experts to give you
helpful guidance.
Call For Rates (1 or 2 Day Workshops Available) (Prices vary in each city)
Turn your brain on, get creative and build your marketing know-how. We offer real-world,
interactive workshops that will help you power through problems, think big, strengthen
strategies and fix your marketing.
Lean Marketing Workshops™
Product Management and Marketing Competency Assessments
CREATED FOR THE BEST PRODUCT MANAGERS and MARKETING MANAGERS
With limited financial resources, organizations cannot afford to have the wrong people in the
wrong jobs. Moreover, poorly defined jobs or roles may lead to a diffusion of responsibility
and accountability. Your challenge is to make sure that you can determine whether or not an
employee or job candidate has the right skills, experiences, and personal characteristics to
carry out these important jobs in the product management and marketing areas. How then do
you assess the competencies and skills of those in your organization who are assigned to
jobs in product management and/or marketing, and put in place real professional
development plans and programs for your product managers?
The answer is simple. KP&M, Inc. understands exactly what product managers and marketing
managers need to do. We can determine whether your current staff or future hires have what
it takes to do those jobs. We can also help you formulate a program to coach and develop
those employees so that they may achieve their full potential.
Marketing Strategy Workshop
How do marketers define new strategies for their products or marketing programs? Generally,
they brainstorm, collect customer insights, study the competition, and collaborate with team
members. The resulting strategies often do not consider the mission or vision of the
organization, its capabilities, and frequently does not consider the current state of the
market, the performance of their products, or the marketing programs which support those
programs - which should serve as a benchmark from which to select future options and
opportunities. The outcomes may not achieve the desired level of competitive advantage.
Therefore, an easy to understand method and process needs to be understood and
practiced in order to maximize the chances that marketing plans and programs achieve
competitive market success.
This workshop puts strategic market planning into focus by clearly describing and
demonstrating how strategies are derived and put into action. It uses a simple planning
approach by helping participants understand the current state of their marketing efforts within
the marketing mix (products and product portfolios, pricing, promotional activities, channels,
designs & styles, etc.), clarifying the mission and vision of their organization, and in
synthesizing the derived data such that the resulting opportunities can be analyzed and
considered to beat the competition and win greater market share.
The 6 P's: The Building Blocks of Marketing
Marketing is more than just advertising or promotion. The six P's of marketing are the
updated version of the tried-and-true 4 P's.
Product - What should or shouldn't you offer? What is your real product?
People - Who uses your product? What do they care about?
Price - Can people afford your product or service? How do they value it?
Place - How do people get to your product? Where is it distributed? How is it delivered?
Production - Can you do what you promise? Can you meet demand? Is your production
flexible enough to meet changing needs?
Promotion - How do you let people know what you have? How well does your promotion
work?
At this workshop, you'll learn about each of the 6 P's in detail and walk away with a solid
understanding of the foundations of marketing strategy and how the pieces fit together.
Build Your Brand
Good marketing is not just selling. Good marketing is communicating and layering messages
via public relations, advertising, web, point of purchase, delivery and more -- all of which
reinforce your brand in the mind of your potential customers. Branding differentiates you from
your competition and allows you to pre-sell to your prospects before they even get to the
point of purchase.
Whatever your business, your entire organization should be focused on building your brand.
This workshop will help you better understand the power of branding and how to think about
your business like a brand.
Fundamentals of Marketing: Building Actionable Marketing Plans
This class brings marketing concepts in today's dynamic, competitive and segmented
business environment into clear focus by relating these concepts to the tools and techniques
you need to create usable, implementable marketing strategies, plans and programs. This
class contains many interactive, team oriented exercises to reinforce key points. You can
take the information back to your job and use it to modify your marketing strategies and plans
as market conditions change. A variety of in activities will reinforce key learning goals,
offering an energetic focus on product/service introduction and life cycle line extensions and
derivatives. Moreover, you'll learn how to work effectively with the Sales organization,
Channels, Customer Service, and other business functions that help you carry out your
marketing strategies.
The Marketing Audit™
An audit doesn't sound like much fun, but this one will pay off. An audit takes you through a
step-by-step evaluation of your marketing efforts. Find out what's working, what's not, where
you could save money and what changes could get your better results. Too many people go
on doing the same thing month after month, year after year - and wonder why they don't get
results. Invest a little time, and you could uncover a wealth of opportunities. This hands-on
workshop gives you the basics, and includes follow up consulting from experts to give you
helpful guidance.
Call For Rates (1 or 2 Day Workshops Available) (Prices vary in each city)
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| Sign Up Today for Kreative Marketing Boot Camp $295 per session ($550 value) 8-Weeks of Marketing Fun You Will Receive: 2 Hour Consultation (Phone/email) KMBC Workhops Coming to a City Near You! More Information |
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